广府民俗元素在城市礼品设计中的融合与创新

在文旅深度融合的背景下,城市礼品已超越单纯的物质交换范畴,成为承载文化传承与创新的重要媒介。探讨民俗旅游与城市礼品设计之间的内在联系,并结合民俗文化特征,分析广府民俗文化元素在城市礼品设计中的深刻意义与实际价值,以及在设计实践中的创新应用,旨在为广府城市礼品设计提供实用的参考,以促进传统文化的传承与现代设计的融合发展。

In the context of deep integration of culture and tourism,urban gifts have surpassed the scope of simple material exchange and become an important medium for carrying cultural heritage and innovation.Exploring the intrinsic connection between folk tourism and urban gift design,and combining the characteristics of folk culture,analyzing the profound significance and practical value of Guangfu folk culture elements in urban gift design,as well as their innovative application in design practice,aiming to provide practical reference for Guangfu urban gift design and promote the integration and development of traditional culture and modern design.