传统文化元素在包装设计中的应用

消费者对于品牌故事及文化的关注程度不断提升,这促使我们需要利用传统文化中丰富的文化内涵来优化包装设计。这样既能有效地维护并延续这些传统文化遗产,也能使我们在竞争激烈的产品市场中塑造出独特且具有识别度的形象,从而增强品牌的知名度。因此,本文旨在研究如何运用传统的文化元素来改进纸包装的设计,希望以此为包装设计的实际操作带来新视野。

Consumers'attention to brand stories and culture is constantly increasing,which requires us to utilize the rich cultural connotations in traditional culture to optimize packaging design.This can effectively maintain and continue these traditional cultural heritages,as well as shape a unique and recognizable image in the fiercely competitive product market,thereby enhancing brand awareness.Therefore,this article aims to study how to use traditional cultural elements to improve the design of paper packaging,hoping to bring a new perspective to the practical operation of packaging design.