时尚造型在服装品牌文化构建及传播中的应用探索——以圣罗兰女装为例

本文探寻时尚造型对品牌文化构建的意义,主要以圣罗兰品牌为例,从时尚造型入手,研究圣罗兰蓬勃发展的品牌文化,以及在品牌文化传播时对时尚造型的影响,圣罗兰品牌在保留传统造型文化的同时,也为品牌注入新的活力,创新出许多时尚造型,使圣罗兰一直以“给予女性力量”的品牌理念深受人们喜爱。

This article explores the significance of fashion styling in building brand culture,mainly taking the Saint Laurent brand as an example.Starting from fashion styling,it studies the flourishing brand culture of Saint Laurent and its influence on fashion styling in brand culture dissemination.While retaining traditional styling culture,Saint Laurent brand injects new vitality into the brand,innovates many fashion styles,and has always been loved by people for its brand concept of"empowering women".