传统纹样在文创产品包装设计中的表达

传统纹样在文创产品包装设计中的应用既是对传统文化的尊重与传承,也是对现代设计的一种创新。文章围绕传统纹样在文创产品包装设计中的表达展开探讨,首先对传统纹样、文创产品包装设计进行了基本介绍,其次提出了传统纹样在文创产品包装设计中的四种表达方式,分别是直接应用、抽象化表达、故事化呈现、创意融合,旨在实现传统纹样与现代设计的完美融合。

The application of traditional patterns in packaging design of cultural and creative products is not only a respect and inheritance of traditional culture,but also an innovation in modern design.The article explores the expression of traditional patterns in packaging design of cultural and creative products.Firstly,a basic introduction is given to traditional patterns and packaging design of cultural and creative products.Secondly,four expression methods of traditional patterns in packaging design of cultural and creative products are proposed,namely direct application,abstract expression,storytelling presentation,and creative integration,aiming to achieve the perfect integration of traditional patterns and modern design.