主题酒店新媒体交互产品中传统文化元素的活化与应用研究

通过对传统文化元素进行概念界定,分析现今主题酒店新媒体产品应用形式和现状,揭示了随着科技的进步和用户需求的日益多样化,新媒体技术为主题酒店提供了丰富的创新空间。提出主题酒店新媒体产品中传统文化的元素选取和融合策略,积极探索新媒体技术的边界,打造独特的交互场景,以提升用户参与感和满意度,为酒店行业注入新活力。

By defining traditional cultural elements and analyzing the current application forms and status of new media products in theme hotels,it is revealed that with the advancement of technology and the increasing diversity of user needs,new media technology provides rich innovative space for theme hotels.Propose strategies for selecting and integrating traditional cultural elements in theme hotel new media products,actively explore the boundaries of new media technology,create unique interactive scenes,enhance user engagement and satisfaction,and inject new vitality into the hotel industry.