以AI数字化为特色的上海顾绣创“遗”推广策略

本文针对信息化时代背景下非物质文化遗产面临的传承危机,选取上海顾绣为研究案例,系统回顾了顾绣的历史起源、演变过程及其独特的艺术特征。通过分析顾绣当前的发展状况,本研究探讨了数字时代下促进顾绣传播与创新的策略,着重考虑了顾绣与数字化技术及人工智能的融合路径。旨在通过跨学科的研究方法,为顾绣文化的可持续发展提供新视角,在保留其文化遗产真实面貌的同时,尽可能借助现代科技手段激发其新的活力与创新可能,实现传统与现代的和谐共生。

Given the inheritance crisis of intangible cultural heritage in the context of the information age,this paper selects Shanghai Gu embroidery as a case study.It systematically reviews the historical origin,evolution process,and unique artistic characteristics of Gu embroidery.By analyzing the current development status of Gu Xiu,this study explores strategies to promote Gu Xiu's communication and innovation in the digital age,focusing on the integration path with digital technology and artificial intelligence.It aims to provide a new perspective for the sustainable development of Gu embroidery culture through interdisciplinary research methods,not only to preserve the true appearance of its cultural heritage,but also to stimulate its new vitality and innovation possibilities with the help of modern scientific and technological means,and to achieve a harmonious coexistence between tradition and modernity.