眼动技术下福建畲族服饰纹样评价及设计策略研究

福建畲族的传统服装不仅是当地民族文化传承的重要组成部分,更是体现畲族人民审美观、日常习俗以及精神信仰的载体。设计的最终目的是为了赢得市场,而赢得市场就必须理性地分析消费者的偏好,眼动技术这项技术能对消费者在视觉互动中的行为习惯进行客观记录,为产品设计和市场分析提供坚实的科学根据。本研究的目的是利用眼动技术来评估畲族服饰图案的视觉魅力和认知效果,从而进一步深入探讨畲族服装图案在现代社会中的创新性设计潜力。

The traditional clothing of Fujian She people is not only an important part of the local ethnic cultural heritage,but also a carrier of the aesthetic,daily customs and spiritual beliefs of the She people.The ultimate purpose of design is to win the market,and to win the market we must rationally analyze the consumer's preference.Eye movement technology,a technology that can objectively record and deeply explore the consumer's behavioral habits in visual interaction,provides a solid scientific basis for product design and market analysis.The purpose of this study is to utilize eye-tracking technology to assess the visual appeal and cognitive effects of She clothing patterns,and to further explore in depth the innovative design potential of She clothing patterns in modern society.