项目式教学在品牌形象设计课程的实践

在乡村振兴的背景下,项目式教学在品牌形象设计课程中扮演了重要的角色。本文分析了传统品牌形象课程教学中存在的问题,探索在乡村振兴背景下通过项目式教学法的具体理论与实践来增强教学效果。总结项目式教学中的“四个明确”:明确项目选题、明确项目日程、明确项目评估及明确项目成果。最后探索乡村振兴背景下项目式教学与北海农产品品牌形象设计课程应用路径。希望以此能为乡村振兴和高校设计课程进步提供一点帮助。

In the context of rural revitalization,project-based teaching has played an important role in brand image design courses.This article analyzes the problems existing in traditional brand image courses and explores the specific theory and practice of project-based teaching method to enhance teaching effectiveness in the context of rural revitalization.Summarize the"four clarifications"in project-based teaching:clarifying project topics,clarifying project schedules,clarifying project evaluations,and clarifying project outcomes.Finally,explore the application path of project-based teaching and Beihai agricultural product brand image design course under the background of rural revitalization.I hope this can provide some help for rural revitalization and the progress of university design courses.