双螺旋协同下桂海碑林博物馆文创衍生系统的耦合机制、设计逻辑与实践路径

引入双螺旋协同创新理论对博物馆文创衍生系统进行升级,在博物馆、客群与产业形成的外环螺旋链,以及在知识生产、视觉演绎与认知体验形成的内环螺旋链中,彼此互补,相互作用,形成博物馆文创衍生系统开发与革新的驱动力,提出文创衍生系统的创新策略,从文化挖掘、设计创新与市场策略层面提出协同创新,助力文博文创的创新和可持续发展。

By introducing the double helix collaborative innovation theory,the museum cultural and creative derivative system is upgraded.In this system,the outer spiral chain formed by the museum,its audience,and industry,along with the inner spiral chain formed by knowledge production,visual interpretation,and cognitive experience,complement and interact with each other.This interaction forms the driving force for the development and innovation of the museum cultural and creative derivative system.This paper proposes innovative strategies for the derivative system,advocating for collaborative innovation from the perspectives of cultural excavation,design innovation,and market strategy,to promote the innovation and sustainable development of museum cultural and creative products.