老工业城市品牌形象重塑研究——以铜川市文旅IP形象设计为例

随着国家经济政策的转型,过去十余年间老工业城市正在努力加快经济产业转型。本研究以铜川市为例,挖掘城市历史资源,提取核心文化元素,探索城市文旅IP形象设计策略。通过IP打造,提升城市品牌形象,推动文旅产业深度融合,为铜川市经济环境的可持续发展注入新动力。

With the transformation of the national economic policy,the old industrial cities are trying to accelerate the economic and industrial transformation in the past decade.Taking Tongchuan City as a case study,this research aims to unearth its historical resources,extract core cultural elements,and explore strategies for designing the city's cultural and tourism IP image.Through IP building,it is anticipated that Tongchuan City can elevate its brand image while driving deep integration within its cultural and tourism industry.This will inject new impetus into the sustainable development of Tongchuan's economic environment.