文旅融合视域下的主题街区设计与IP开发研究

近年来,中国高度重视文化和旅游工作,文化产业和旅游产业在我国经济社会发展中的地位越来越重要。随着新媒体的崛起,文化IP逐渐渗透于各行各业,“IP热”也已经成为旅游业的重要方向。学术界从文化IP形象打造、品牌孵化等方面对其展开研究,但较少分析主题街区设计与IP开发。为此,本文采用文献研究法、实地调查法、案例分析法进行研究,以“大唐不夜城”景区文化IP为例,探讨文旅融合视域下的文化IP开发与主题街区设计,通过分析文化内涵、科技赋能、多元化衍生等方面,揭示了文化IP开发的基本要素,并探讨了其对旅游城市形象的积极作用。为城市或文旅企业打造文化IP形象提供理论指导。同时,提高旅游行业对文化IP的重视。

In recent years,China has attached great importance to culture and tourism,and the cultural industry and tourism industry have become increasingly important in China's economic and social development.With the rise of new media,cultural IP has gradually penetrated into all walks of life,and"IP Development Boom"has become an important direction for tourism.Academics have researched cultural IP from the aspects of image creation and brand incubation,but less analysis of theme block design and IP development.Therefore,this paper adopts the literature research method,field survey method and case study method to explore the cultural IP development and theme block design in the field of culture and tourism integration by taking the cultural IP of the scenic spot of"Datang Everbright City"as an example,and reveals the basic elements of the development of cultural IP by analyzing the cultural connotation,scientific and technological empowerment,and diversified derivation,and discusses the basic elements of its development.By analyzing cultural connotation,technological empowerment and diversified derivation,it reveals the basic elements of cultural IP development and discusses its positive effect on the image of tourism city.It provides theoretical guidance for cities or cultural tourism enterprises to create cultural IP image.At the same time,it raises the importance of cultural IP in the tourism industry.