广告设计中的视觉元素符号研究

随着社会大众审美的提升和品牌方发展市场的需要,广告设计越来越成为影响信息传递和提高品牌知名度的重要环节。那么如何才能制作出具有创新性的广告设计,来满足当代社会的需求,需要我们运用设计心理学等相关专业理论知识,将广告设计中的视觉元素符号,包括图形、文字、色彩、版式等“视觉语言”符号,在遵循艺术性、创新性、真实性、审美性等设计原则的基础上,进行充满创意和互动的设计表达。因此,本文将在此基础上对广告设计中的视觉元素符号进行研究分析,希望能够为广告设计进一步创新发展提供更多可行性思路。

With the improvement of social aesthetics and the need for brand development in the market,advertising design is increasingly becoming an important link that affects information transmission and enhances brand awareness.So how can we create innovative advertising design to meet the needs of contemporary society?We need to apply relevant professional theoretical knowledge such as design psychology to express the visual elements and symbols in advertising design,including graphics,text,color,layout and other"visual language"symbols,in a creative and interactive way based on design principles such as artistry,innovation,authenticity,and aesthetics.Therefore,this article will conduct research and analysis on visual element symbols in advertising design based on this,hoping to provide more feasible ideas for further innovation and development of advertising design.