乡村振兴视域下农产品展销中心环境设计研究

设计是一项技术性和创造性活动,在国家乡村振兴战略背景下,其可充分发挥自身优势,介入乡村建设中的展厅设计、产品包装、品牌塑造、文创设计等。本文旨在针对部分地区存在产品附加值不高、缺乏特色产品等痛点问题,推动诸多艺术元素(农产品的符号意义、美学特征、人文内涵等)应用于农产品展销中心系统设计,增强展厅互动性、人文性、创新性等,凸显设计独特的社会价值,赋能乡村振兴“新活力”。

Design is a technical and creative activity,in the context of the national rural revitalization strategy,it can play advantages and involved in the design of exhibition halls,product packaging,branding,cultural and creative design in rural construction.The purpose of this paper is to address the existence of pain points such as low value-added products and lack of specialty products in some regions,aesthetic characteristics,humanistic connotations in the systematic design of agricultural products exhibition and marketing centers,to enhance the interactivity,humanity and innovation of the exhibition halls,to highlight the unique social value of the design,and to empower the rural revitalization of the"new vitality".