基于情感化设计的徽州妆奁纹样数字文创设计实践

传统纹样是中华优秀传统文化的重要组成部分,承载着国人的民族记忆和身份基因。传统纹样的数字化设计是通过技术赋能让传统文化焕发新的时代活力。以徽州妆奁纹样为案例,创立一套基于情感化设计理论的数字文创设计方法,展开对徽州妆奁纹样的数字文创设计实践探索。研究成果包括现代婚嫁场域的数字产品设计,如电子红包、数字头像特效和数字喜帖。实践表明,这种方法能传承文化情感、增强用户体验,不仅可以展示传统纹样的魅力,也为现代语境下文创产品开发提供了新的思路。

Traditional pattern plays an important role in the excellent traditional Chinese culture.They record the national memory and identity genes of the Chinese people.The digital design of traditional pattern revitalizes traditional culture with new vitality through technological empowerment.Taking patterns of Huizhou trousseau as a case study,this paper establishes a set of digital cultural and creative design methods based on emotional design theory and explores the digital cultural and creative design practice of the patterns of Huizhou trousseau.The research result include:the digital product design in modern wedding scenarios,such as electronic red envelopes,digital avatar effects,and digital wedding invitations.The practice demonstrates that this method can inherit cultural emotions,enhance user experience,not only show the charm of patterns but also provide new ideas for the development of cultural and creative products in the modern context.