印刷媒介中非遗文化的创意表现与传播策略

非物质文化遗产是民族文化的重要组成部分,也是连接过去与未来的桥梁。印刷媒介能够有效地保存文化遗产,并可以通过创新的形式增强非遗的视觉影响力。但如何在保持文化本真性的同时,基于现代印刷技术进行有效创意表现和广泛传播,是当前非遗文化研究领域面临的挑战。因此,本文就印刷媒介中非遗文化的创意表现与传播策略展开探讨,以期望为非遗文化的保护和传承提供新的视角和实践策略。

Intangible cultural heritage is an important component of national culture and a bridge connecting the past and future.Printing media can effectively preserve cultural heritage and enhance the visual influence and educational significance of intangible cultural heritage through innovative forms.However,the current challenge in the field of intangible cultural heritage research is how to effectively express and widely disseminate ideas based on modern printing technology while maintaining cultural authenticity.Therefore,this article explores the creative expression and dissemination strategies of intangible cultural heritage in printing media,aiming to provide new perspectives and practical strategies for the protection and inheritance of intangible cultural heritage.