非遗与视觉传达结合下的印刷产品创新开发

非遗元素蕴含深厚的文化内涵与独特的审美价值,其与视觉传达的结合不仅能够促进非遗文化的生动传播,还能激发印刷产品设计的创新发展。在此背景下,探索非遗元素与视觉传达结合下的印刷产品创新开发有助于非遗文化的传承与普及,也为印刷设计领域带来新的创意与灵感。因此,本文就非遗与视觉传达结合的策略、创新印刷产品的开发方法以及设计实践等方面展开探讨,以期为非遗文化的现代表达与印刷产品的创新开发提供理论支持和实践指导。

Intangible cultural heritage elements contain profound cultural connotations and unique aesthetic values.Their combination with visual communication can not only promote the vivid dissemination of intangible cultural heritage,but also stimulate the innovative development of printed product design.In this context,exploring the innovative development of printing products that combine intangible cultural heritage elements with visual communication is helpful for the inheritance and popularization of intangible cultural heritage culture,and also brings new creativity and inspiration to the field of printing design.Therefore,this article explores the strategies of combining intangible cultural heritage with visual communication,the development methods of innovative printing products,and design practices,in order to provide theoretical support and practical guidance for the modern expression of intangible cultural heritage and the innovative development of printing products.