绿色印刷助力印刷企业转型升级研究

在互联网应用日益广泛的大背景下,传统报业印刷面临的压力达到空前高度。本文以上海市金山区、青浦区印刷园区为例,为印刷厂转型探索方向。根据调查发现,印刷业目前发展受到一阻碍。而绿色印刷的出现为印刷业的发展带来一线生机。目前印刷业还面临一些突出问题;行业缺乏绿色印刷统一标准;绿色印刷技术有待加强;绿色印刷监测体系有待加强。针对这些问题,本文提出绿色印刷长远的战略性目标,以加强绿色印刷材料和工艺技术的研发标准化。

This study explores the transformative potential of green printing technologies for print factories,using the case studies of Jinshan and Qingpu printing parks in Shanghai.Amid increasing internet applications,traditional newspaper printing is under unprecedented pressure.This paper investigates how green printing can offer new opportunities for the printing industry,which currently faces issues like a singular industrial structure and market shrinkage,further exacerbated by the pandemic.The study suggests that the lack of industry standards for green printing and the need for enhanced green printing technologies are significant hurdles.It proposes strategic long-term goals for advancing green printing materials and technological processes to foster industry transformation and standardization.