基于用户体验的电商直播平台交互设计策略研究

电商直播平台应基于用户体验合理进行平台交互设计,充分分析用户参与电商直播过程中的心理和需求,依据功能设计易用性、视觉设计美观性、互动方式多样性的原则,设计出科学合理的交互界面,满足用户的消费需求。

E-commerce live broadcasting platform should reasonably conduct the platform interaction design based on user experience,fully analyze the psychological and needs of users in the process of e-commerce live broadcasting,and design a scientific and reasonable interactive interface according to the principles of ease of functional design,aesthetics of visual design and diversity of interactive modes enough for the consumer needs of users.