基于数字化技术的文创产品创新设计探讨

文创产品兼具艺术性与文化性的特征,是文化产业在新时期发展的重要路径。在信息技术发展的促进下,数字化技术被广泛应用在文创产品的创新设计中,使得文创产品在形式上得以全面创新,提高了文创产品的设计质量。本文分析基于数字化技术对文创产品创新设计的积极作用,并提出基于数字化技术的文创产品创新设计策略,旨在为今后开展相关研究提供参考与借鉴。

Cultural and creative products have both artistic and cultural characteristics,which is an important path for the development of cultural industry in the new era.With the promotion of the development of information technology,digital technology has been widely used in the innovative design of cultural and creative products,which enables comprehensive innovation in the form of cultural and creative products and improves the design quality of cultural and creative products.This paper analyzes the positive effect of the innovative design of cultural and creative products based on digital technology,and puts forward the innovative design strategy of cultural and creative products based on digital technology,aiming to provide reference and reference for future research.