地域文化在开封旅游纪念品包装设计中的应用研究

近年来,随着我国经济社会的快速发展,人们的文化品位、旅游休闲等精神文化需求日益旺盛。基于此,本文深入分析了文化旅游背景下开封旅游食品包装开发的重要意义,结合开封旅游可依托的现有资源,最后提出了开封旅游食品开发策略。

In recent years,with the rapid development of China's economy and society,people's cultural taste,tourism and leisure spiritual and cultural needs have become increasingly strong.Simply looking at the scenery,taking photos,and other superficial tourism designs like"taking a quick glance"can no longer meet the deep level tourism needs of tourists.Therefore,it is necessary to integrate rich and diverse cultural elements into the planning and design of vacation tourism routes,so that tourists can accept the influence and baptism of traditional excellent culture.This article provides an in-depth analysis of the significance of the development of tourism food packaging in Kaifeng under the background of cultural tourism.Combining with the existing resources that Kaifeng tourism can rely on,it finally proposes strategies for the development of tourism food in Kaifeng.