健康中国背景下大型体育赛事环境SWOT分析及研究——以无锡地区为例

SWOT Analysis on the Environment of Large-scale Sporting Events in the Context of Healthy China——A Case Study in Wuxi

在健康中国背景下,以无锡地区为例,借助SWOT分析法,对无锡举办大型体育赛事环境的优势、劣势、机遇、挑战进行系统分析,并就如何优化大型体育赛事的举办环境,诸如自然生态环境、人文环境、策略环境、法制环境、消费环境、经验环境、人力资源环境、运作方式环境等提出对策。

SWOT analysis was adopted in this study to systematically analyze the advantages,disadvantages,opportunities and challenges in hosting large-scale sports events in Wuxi in the context of Healthy China.Countermeasures have been proposed to optimize the hosting environment of large-scale sports events,covering aspects of natural ecological environment,human environment,strategic environment,legal environment,consumer environment,experience environment,human resources environment,operation mode environment,etc.