考虑伙伴关系构建和需求信息共享的供应链网络均衡研究

Research on Supply Chain Network Equilibrium Considering Partnership Construction and Demand Information Sharing

需求信息共享对于提升供应链绩效至关重要,而供应链成员之间进行需求信息共享的前提是建立良好的伙伴关系。为研究供应链伙伴关系对需求信息共享的影响,本文建立包含制造商、零售商和需求市场的三层供应链网络均衡模型,采用改进投影法,研究了伙伴关系对需求信息共享和产品价格、销量的影响。研究结果表明:伙伴关系的改善能够降低产品的需求价格,增加产品销量,提高销售收入,促进需求信息共享,提升供应链的整体绩效。

The sharing of demand information is essential to the improvement of supply chain performance.The prerequisite for the sharing of demand information among supply chain members is to establish a good partnership.In order to study the impact of supply chain partnerships on demand information sharing,this paper establishes a three-tier supply chain network equilibrium model including manufactures,retailers and demand markets.Using the improved projection method,the impact of partnerships on the retailer’s demand information sharing behavior and product prices and sales is studied.The research results show that the improvement of the partnership can reduce the demand price of products,increase product sales,increase sales revenue,promote the sharing of demand information,and improve the overall performance of the supply chain.