动漫IP角色设计与非遗项目融合优势与路径探析

Analysis on the Advantages of and the Path to Integrating Animation IP Character Design with Intangible Cultural Heritage Projects

随着文化产业的不断发展,非遗项目与动漫IP角色设计的融合成为了一个新兴的领域。在动漫IP角色设计创作中,非遗的文化精神在动漫产业这一载体中得到传承,在创造性设计、融合发展中获得新的生命和内涵。随着非遗项目从博物馆和书本走入群众生活,非遗精神也有机融入文化生活并深度嵌入文化产业的发展之中。目前,原创动漫IP正在释放巨大的价值和能量,以非遗项目与数字化赋能价值功能为切入点,加强对动漫IP角色设计的研究和开发,不断创新与非遗项目深度融合发展的途径,可以为文化创意产业的繁荣发展以及地方非遗项目的传承做出贡献。

With the continuous development of cultural industry,the integration of intangible cultural heritage(hereinafter referred to as“ICH”)projects and the design of animation IP characters has become an emerging field.In the creation of ani-mation IP characters,the cultural spirit of ICH is passed down in the animation industry,and gains new life and connotation through creative design and integrated development.with ICH projects entering public life from museums and books,the spirit of ICH is organically integrated into cultural life and deeply embedded in the development of cultural industry.Currently the original animation IP is releasing huge value and energy.It can contribute to prosperous development of cultural creative industry and the inheritance of local ICH projects to strengthen the research and development of animation IP character design with ICH projects and digital empowerment value function as the starting point,and constantly innovate the path to in-depth integrated development with ICH projects,.