融媒体时代下智慧旅游发展模式与路径创新探索

Exploration on the Development Mode and Path Innovation of Intelligent Tourism in the Era of Convergence Media

随着信息化与社会生活的高度融合、融媒体技术的广泛覆盖,以物联网与大数据云计算为基础的“智慧旅游”应运而生,互联网与旅游行业的深度融合是大势所趋。智慧旅游模式的推行与创新成为当前旅游行业建设的重心,融媒体对旅游业的改造也已成为新的着力点与契合处。

With high integration of information and social life and extensive coverage of convergence media,“intelligent tourism”based on Internet of things and big data cloud computing has taken shape in response to this situation.The in-depth integration of Internet and tourism is an inevitable trend.The implementation and innovation of the intelligent tourism mode has been put on the focus of current construction of tourism,and the transformation made by convergence media of tourism has also been another focal and converging point.