借助短视频开展老年群体思想政治工作的思考

Thoughts on Conducting ideological and political work for the elderly with aid of short video

当前,我国已进入老龄社会,人口老龄化问题成为社会突出问题之一。对老年群体开展思想政治工作是解决老龄问题的基本途径之一。短视频具有使用门槛低、内容丰富、形式喜闻乐见、社交属性浓厚等特点,借助短视频开展老年群体思想政治工作具有可行性。针对短视频在老年群体思想政治工作中存在视频内容良莠不齐、面向老年人的短视频产品较少以及老年群体自身接受度低等问题,需要通过提高短视频内容质量、健全监管体制、净化平台环境、畅通入网渠道等措施,充分发挥短视频在老年群体思想政治工作中的作用。

At present,the problem of aging has become one of the prominent social problems in China.It is one basic way to solve the problem of aging to carry out ideological and political work for the elderly.Short video is characteristic of low threshold,rich content,popular form and close social contact,which makes it feasible to do some the ideological and political work in the elderly group with aid of short video.In view of some problems such as uneven video content,insufficient products and low acceptance in the elderly group,it is necessary to take measures including improving the content quality of short videos,improving the supervision system,purifying the online platform environment and keeping the network channels accessible,so as to give full play to the role of short video in the ideological and political work for the elderly.