基于核心竞争力视角的苏绣文化产业发展路径探究

Research on the Development Path of Suzhou Embroidery Cultural Industry Based on the Perspective of Core Competence

苏绣是苏州传统的工艺产品,在文化多元化和产业国际化的大趋势中,苏绣以其内涵丰富的文化属性和针法独特的工艺特点,在产业发展中表现出很强的竞争力。在发展环境变化和产业技术升级的大背景下,根据产业发展存在的困难与现状特点,苏绣必须适应现代生活理念,整合建构一体化的文化创意产业体系,加强与文旅产业的融合发展,保护优秀传统文化的生态环境,强化苏绣的价值性、独特性、延展性、持久性,才能提升苏绣核心竞争力,传承和发展好苏绣文化。

As a traditional handicraft of Suzhou,Suzhou embroidery has shown strong competitiveness in industrial development with its rich cultural attributes and unique craftsmanship characteristics in the general trend of cultural diversification and industrial internationalization.Under the background of the development of environmental changes and industrial technology upgrading,according to the difficulties and current characteristics of industrial development,Suzhou embroidery must adapt to the concept of modern life and establish an integrated cultural and creative industry system,strengthen the integration with the cultural tourism industry and protect the development environment and strengthen its value,uniqueness,extensibility and durability,enhance the core competitiveness of Suzhou embroidery,and inherit and develop the culture of Suzhou embroidery.