人工智能时代的文化消费伦理困境与治理对策

The Ethical Difficulty of Cultural Consumption and Governance Pathways in Artificial Intelligence Era

人工智能时代的文化消费呈现出符号化、平台化、数字化、虚拟化特征,然而人工智能技术滥用也引发文化消费圈层化与智能鸿沟等问题;大型资本对人工智能技术的垄断导致市场伦理的失衡与文化消费的异化;算法监控下文化消费者在个人空间与公共空间的隐私遭到侵犯;虚实不分导致文化消费者沉溺于虚拟之中。对此,应从立法治理、技术治理、社会观念治理三重维度出发,确立新型网络安全保护法,限定消费者在虚拟世界中的消费时长;强化人工智能技术对消费者的正向影响,规范文化平台合法使用人工智能技术,加强文化消费隐私技术发展,形成信息传播路径透明与隐私保护的双重效益;推动人工智能虚拟消费对现实的溢出效应,使消费者对社会的满意度不断提升,实现消费正义。

The cultural consumption in Artificial Intelligence(AI)era embodies its characteristics:symbolization,platformization,digitization and virtualization.However,AI abuse causes cultural consumption circle and intelligence divide;the monopoly of AI by big capital leads to imbalance of market ethics and alienation of cultural consumption;the cultural consumer privacy in personal and public sphere is violated under the surveillance of algorithms;the confusion of virtuality and reality brings about cultural consumers addicted to virtual world.In this regard,it is necessary to start governance work from legislative,technical and social concept aspects:establish new network security protection laws,and limit consumption time in virtual world;strengthen the positive impact of AI technology on consumers,and standardize legal AI operation by cultural companies;enhance cultural consumption privacy protection technology,and complete the transparency of information dissemination and privacy protection system;promote the positive impact of AI virtual consumption on reality,so that consumers'satisfaction with society will continue to increase,and consumption justice will be realized.