艺术乡建视域下村落美学与旅游价值生产的文化链接与影响分析

The Analysis of the Cultural Link and Impact Generated by Village Aesthetics and Tourism Value——From the Perspective of Artistic Rural Construction

艺术乡建即是以艺术的方法和策略参与乡村建设。在乡村振兴和文旅融合的时代背景与要求下,以艺术介入乡村旅游为代表的艺术乡建行动是对现代化进程中中国乡村建设的创新理解和对当下乡村振兴实践的积极介入。艺术的经验性本能使得艺术乡建成为艺术对其时代功能的自觉探索;艺术介入乡村的浪潮之下,村落美学的建构与乡村旅游价值生产表现出显著的缠绕关系与内在张力。一方面,艺术作为在地文化的表达媒介直接参与乡村旅游场景的审美营造,成就了对村落美学的诗意想象;另一方面,伴随在旅游价值生产中变现模式的逐渐多元,村落美学体现出巨大的价值可塑性与文化渗透力。本文拟于艺术乡建视域下探讨艺术介入乡村旅游的审美生成与多元价值,并尝试以整体性视角探索艺术乡建赋能乡村旅游的文化影响。

Artistic Rural Construction refers to the involvement of art as a method and strategy in rural construction.Under the background and requirements of rural revitalization and the integration of culture and tourism,artistic rural construction represented by the involvement of art in rural tourism is an innovative understanding of China’s rural construction in the process of modernization and an active intervention in current rural revitalization practices.The experiential feature of art makes the construction of art villages a voluntary exploration of art’s contemporary functions.Under the tide of art intervention in rural areas,the construction of village aesthetics and the production of rural tourism value show a significant intertwined relationship and internal tension.On the other hand,with the gradual diversification of profitability modes in the production of tourism value,village aesthetics embodies a tremendous value plasticity and cultural penetration.This article intends to explore the aesthetic generation and multiple values of artistic intervention in rural tourism from the perspective of artistic rural construction,and attempts to explore the cultural impact of artistic rural construction on rural tourism from an integral perspective.