区块链与数字创意产业:融合选择与发展趋势

Blockchain and Digital Creative Industry:Integration Selection and Development Trend

作为对生产力和生产关系都产生改变的区块链技术,正以前所未有的创新影响着诸多产业的运营。采用案例研究法和ASMI分析法,对以往数字创意产业中的业务痛点与区块链解决业务痛点的适用范围进行探索。研究发现,区块链出现之前,数字创意产业的痛点主要有三类:存证功能缺失、利益相关者缺乏协同机制和信息互联网无法全面实现价值流转。区块链保证了链上信息的不可篡改和可溯源,能够实现虚拟资产与版权的确权,价值的流转、分配和计量。未来,从产业链末端向上游和中游扩展、以联盟链为底层协议形成各类应用、跨链融合以及非同质化代币等将成为区块链与数字创意产业深度融合的趋势。

Blockchain which changes productivity and production relations,affects many industries.Using case analysis method and ASMI analysis method,this paper explores the business problems in the digital creative industry and the application of blockchain in solving the corresponding problems.The study found that before the advent of the blockchain,there were three pain points in the digital creative industry:the lack of proof of existence function,the lack of coordination mechanisms among stakeholders,and the inability of the Internet to realize value transferring.Blockchain ensures that the information on the chain is immutable and traceable,and can realize the confirmation of virtual assets and copyright and the circulation,distribution,and measurement of value.In the future,the expansion from the end of the industrial chain to the upstream and midstream,the formation of various applications with the consortium chain as the underlying protocol.cross-chain interoperability,and the application of non-fungible tokens will become the trend of the integration of blockchain and digital creative industry.