制造商低碳努力下的供应链渠道模式研究

Research on the supply chain channel model under the low-carbon efforts of manufacturers

针对低碳经济背景下企业供应链效益较低的问题,构建3种供应链渠道模式,运用Stackelberg博弈方法,分析制造商的低碳努力与零售商市场占有率对价格、利润、碳减排水平的影响。研究表明:随着制造商低碳努力的增加,3种渠道模式下的零售商、制造商的定价和供应链利润均会上涨;在制造商低碳努力和市场占有率的共同影响下,零售商、制造商更倾向于选择自己主导的双渠道模式;随着实体零售市场占有率的提高,制造商单渠道下供应链总利润最高,零售商双渠道下供应链总利润最低。研究结论为企业构建绿色供应链提供参考。

In view of the low efficiency of enterprise supply chain in the context of low carbon,three supply chain channel models are constructed,and the Stackelberg game method is used to analyze the impact of the low-carbon efforts of manufacturers and the market share of retailers on the price,profit and carbon emission reduction level.The research shows that,with the increase of manufacturers,the pricing and supply chain profit of retailers and manufacturers will increase under the three channel modes;Under the combined influence of low carbon effort and market share,retailers and manufacturers are more inclined to choose the dominant dual channel mode;With the increase of the market share of physical retail,the total profit of the supply chain under the manufacturer's single channel is the highest,the total profit of the supply chain under the retailer's dual channels is the lowest.The research conclusion provides a reference for enterprises to build a green supply chain.