作为工具和灵感的美学——文化创意时代的审美资本主义研究与时尚

Aesthetics as a tool and inspiration:Aesthetic capitalism research in the era of cultural creativity and fashion

本文是布丽吉特·比尔教授在浙江大学传媒与国际文化学院和浙江传媒学院联合举办的"当代美学与人类学:时尚研究"国际学术研讨会上的发言。布丽吉特教授指出,21世纪以来,伴随着创意文化产业的出现,经济、美学、艺术三者紧密结合。因此,她试图用原属经济领域的管理学的研究方法来研究美学,探讨既以艺术和美学为工具又为灵感的审美经济。她认为审美经济包括了各个层面上的美学经济,它不仅包含艺术和艺术家的作品,还包括时尚界和所有其他创意产业,以及那些已经形成强烈的审美倾向、可以引发人们感性认知和情感的传统产业。

This article is a speech at the International Symposium on"Contemporary Aesthetics and Anthropology:Fashion Studies"jointly organized by the College of Media and International Culture of Zhejiang University and Zhejiang University of Media and Communications.Professor Brigitte Biehl points out that since the emergence of the creative culture industry in the new century,economics,aesthetics and art have been closely integrated.Therefore,she attempts to use the management methods of the economic field to study aesthetics and explore the aesthetic economy that is both in terms of art and aesthetics.She believes that the aesthetic economy includes all aspects of the aesthetical economy,including not only the works of art and artists,but also the fashion industry and all other creative industries,as well as those traditional industries that have formed a strong aesthetic tendency and can trigger perceptual cognition and emotion.