旅游引导文化产业空间审美修复的有效性研究

A Study on the Effectiveness of Tourism Guiding the Aesthetic Restoration of Cultural Industry Space

研究援引法兰克福学派"审美救赎"思想与旅游影响历史谱系,以深圳大芬油画村为案例地,运用质性研究方法,深入剖析旅游引导文化产业空间审美修复的基本特征与内在机理。研究结论有:(1)商品化导致艺术的美学"灵韵"消散,旅游业可以吸收艺术的美学价值,并加以审美化改造,形成气氛美学作为现代生活的一种补偿,但是大众游客的知觉很难有效参与到审美想象、审美理解和审美情感之中,美学接受效果有限。(2)大众游客基于经验和知识逻辑展开审美体验,日常生活经验、文化审美经验和艺术知识既是审美体验的前提,又是知觉通往审美想象、审美理解和审美情感的中介,经验和知识的丰度决定了审美理解的深度,审美理解影响审美情感的深入。研究结论在拓展旅游审美基础研究的同时,也为文化产业园的文旅融合、城市文化产业政策制定提供参考。

Basing on the Frankfurt School’s"aesthetic redemption"thought and historical map of tourism impact,the development of cultural and creative industries becomes an important way to satisfy people’s diverse spiritual and cultural needs and improve the quality of life and happiness of the people.However,under the guidance of profit-seeking capital,the focus of cultural production will gradually lean towards entertainment culture which is mainly to please human sensory needs.Also,large-scale and mechanized cultural production methods have contributed to a hedonistic culture of repetition,kitsch,and gamification.As Marxist geographer Harvey pointed out:Capital loves monopolistic cultural items,especially bothers to occupy such commodities,packaging them with pure aesthetic pleasure,establishing an investment field in the art market as a space restoration plan to support the development of tourism.While the cultural industry contributes to the economic development of my country’s cities,we should also be alert to the ambiguity of cultural values brought about by the consumerization of aesthetic values,as well as the extensive inefficiency and blindness that violate the spatial attributes in the process of urban space transformation.While seeing the integration and development of the cultural and the tourism industry,it is also necessary to reflect on the mainstream value pursuit of cultural tourism and the reshaping of the spirit of the times,as well as the distortion and over-symbolization of market hegemony in the process of urban cultural space reengineering.In the context of global aesthetics,it becomes a very urgent practical problem and a theoretical topic,which is guiding the aesthetic value of tourism,promoting the organic integration and orderly development of cultural tourism,facilitating the transformation and upgrading of the cultural industry,meeting people’s growing needs for a better life.Taking the Dafen oil painting village as a case study,this article uses qualitative research methods to deeply analyze the basic characteristics and inner mechanism of tourism guided cultural industry space aesthetic restoration.After research,it is found that:(1)The commercialization leads to the dissipation of the aesthetic"spirituality"of art,and the tourism industry can absorb the aesthetic value of art and transform it aesthetically,forming an atmosphere aesthetic as a compensation for modern life.But the perception of public tourists is difficult to participate effectively in aesthetic imagination,aesthetic understanding and aesthetic emotion which means aesthetic is limited to acceptance.(2)Public tourists develop aesthetic experience based on experience and knowledge logic which are the prerequisite of aesthetic experience and the mediator of perception leading to aesthetic imagination,aesthetic understanding and aesthetic emotion with daily life experience,cultural aesthetic experience and artistic knowledge.And the depth of knowledge,experience affects the depth of aesthetic understanding and aesthetic emotion while the depth of aesthetic understanding affects the depth of aesthetic emotion.The research conclusions not only expand the basic research of tourism aesthetics,but also provide a reference for the cultural and industrial integration of cultural industry parks and the formulation of urban cultural industry policies.