互联网使用、社会互动与经济林复合经营

Internet Use,Social Interaction,and Economic Forest Composite Management

经济林复合经营技术在提高林地质量、促进林农增收方面发挥着关键作用。由于信息供给与技术属性不匹配,农户对该技术的采纳积极性较低。文章深入探讨互联网使用对农户采纳经济林复合经营技术的影响及社会互动在信息传递中的作用机制,并在不同互联网服务功能条件下进行差异识别。在理论分析基础上,利用浙江、福建、江西3省732份农户经济林复合经营抽样调查数据进行实证分析。研究结果显示:(1)互联网使用促使农户采纳经济林复合经营技术的概率,提高了12个百分点;(2)互联网使用促使农户交流技术信息和资金信息的概率分别提高了11个百分点和16个百分点;(3)农户利用互联网中的社会服务功能和职业服务功能,分别使经济林复合经营技术采纳的概率提高了9个百分点和8个百分点。因此,通过强化互联网在农户采纳经济林复合经营技术中的信息传递功能,将村集体和林业新型经营主体作为信息传播平台,有助于提高农户对该技术的认知和接受度,推动林下经济的可持续发展。与已有研究相比,文章从社会互动的角度拓展了互联网使用对农户林业技术采纳行为影响的作用机制,为促进经济林复合经营技术普及提供了新的启示。

Economic forest composite management technology plays a crucial role in improving forest land quality and promoting income growth for forest farmers.However,due to the mismatch between information supply and technological attributes,farmers have a low enthusiasm for adopting this technology.This study delved into the impact of Internet use on farmers'adopting economic forest composite management technology and the mechanism of social interaction in information transmission,and identified differences under different Internet service functional conditions.On the basis of theoretical analysis,empirical analysis was conducted through using 732 sampled survey data on economic forest composite management by farmers in Zhejiang,Fujian,and Jiangxi provinces.The research results showed that:(1)Internet use had increased the probability of farmers'adopting economic forest composite management technology by 12 percentage points.(2)Internet use had increased the probability of farmers'exchanging technical and financial information by 11 percentage points and 16 percentage points,respectively.(3)Farmers'utilization of the social and occupational service functions in the Internet had increased the probability of adopting economic forest composite management technologies by 9 percentage points and 8 percentage points,respectively.Therefore,through strengthening the information transmission function of the Internet in farmers'adoption of economic forest composite management technology,using village collectives and new forestry management entities as information dissemination platforms could help improve farmers'awareness and acceptance of this technology,and promote sustainable development of the understory economy.Compared with existing research,this study expanded the mechanism of the impact of Internet use on farmers'adoption behavior of forestry technology from the perspective of social interaction,and provided new insights for promoting the popularization of economic forest composite management technology.