跨境电商国际海外仓发展模式研究

Research on the Development Mode of International Overseas Warehouse of Cross-Border E-Commerce

随着电子商务的快速发展和国际贸易全球化,我国的跨境电商业务蓬勃发展,跨境电商物流要求也逐渐增多,导致传统物流要想跟上跨境电商的发展速度难度较大。在这样的背景之下产生了海外仓,将跨境电商“最后1公里”问题进行有效的解决,成为一大新兴的跨境物流方式。传统物流模式在体积、货重等方面的限制也被海外仓突破,在进行物流配送时,可以有许多新的思路,在配送时间缩短的同时,物流成本也会大为降低。由于海外仓可以传承追踪包裹,丢包率有了明显的下降,消费者也越来越满意,且在不断的发展之后,已经发展出三种建仓模式。文章通过介绍三种海外仓的发展模式并寻找相应的案例,分析得出了宏观国家角度和微观企业角度发展的相应对策。

With the rapid development of e-commerce and the globalization of international trade,China,s cross-border e-commerce business is booming,and the requirements for cross-border e-commerce logistics are gradually increasing,which makes it difficult for traditional logistics to keep pace with the development of cross-border e-commerce.In this context,the overseas warehouse has emerged,which effectively solves the“last 1 kilometer”problem of cross-border e-commerce and becomes an emerging cross-border logistics method.The traditional logistics mode in the volume,cargo weight and other aspects of the restrictions have been broken through by overseas warehouses.In the logistics distribution,there can be many new ideas;delivery time is shortened,and logistics costs are greatly reduced.As overseas warehouses can pass on and track packages,packet loss rates have dropped significantly and consumers are becoming more and more satisfied.And after the continuous development,there have been three types of warehouse building modes.At present,the construction of overseas warehouses is still being vigorously explored.Especially for cross-border enterprises,the overseas warehouses are only superficially understood,and the factors that need to be considered are not fully grasped.At present,the most important task is how to accelerate the construction of overseas warehouses.By introducing three kinds of overseas warehouse development mode and looking for the corresponding cases,the paper analyzes and obtains the corresponding countermeasures for the development of micro enterprises from the macro and national perspectives.