高校快递物流资源整合策略研究

Research on the Integration Strategy of University Express Logistics Resources

资源整合时代,中小型物流企业迎来了新的发展机遇。当前中国消费主力呈现年轻化的趋势,在电商行业蓬勃发展的前提下校园快递的业务规模不断扩大。为解决高校快递资源利用率低,竞争机制不规范以及物流服务资源单一等问题,文章运用博弈论分析、模型建立等方法,在讨论中小企业进入高校必要性的基础上,通过对企业、高校、平台等多方面要素的探索,研究出针对大学生群体的中小型企业进入高校的策略及模式,以促进高校快递物流资源的有效整合。

In the era of resource integration,small and medium-sized logistics enterprises have ushered in new development opportunities.At present,the main consumption force in China is showing a trend of youth.Under the premise of the vigorous development of the e-commerce industry,the scale of campus express business is constantly expanding.In order to solve the problems of low utilization rate of express delivery resources,non-standard competition mechanism and single logistics service resources in colleges and universities,the paper uses game theory analysis,model building and other methods to discuss the necessity of small and medium-sized enterprises entering colleges and universities,and studies the strategies and modes of small and medium-sized enterprises entering colleges and universities for college students through exploration of enterprises,colleges and platforms,to promote the effective integration of college express logistics resources.