自媒体时代高校思想政治教育的机遇与挑战

Opportunities and challenges of ideological and political education in colleges and universities in the era of we-media

自媒体时代,思想政治教育的方法日趋更新、载体日益丰富、主体更加多元,为高校更便捷、更有效地开展思想政治教育提供了良好机遇,但同时也面临着思想政治教育内容"碎片化"危机、思想政治教育者主导性地位危机以及大学生价值观念和行为养成危机。对此,高校应牢牢把握住思想政治理论课主阵地进行核心价值观教育;不断加强思想政治教育者的自媒体素养建设;创新运用自媒体的思想政治教育话语形式。

In the era of we-media,the methods of ideological and political education are increasingly updated,the carriers are increasingly rich and the subjects are more diversified,which provides a good opportunity for colleges and universities to carry out ideological and political education more conveniently and effectively.But at the same time,it also faces the crisis of fragmentation of ideological and political education content,the crisis of leading position of ideological and political educators and the crisis of cultivating college students’values and behaviors.Therefore,colleges and universities should firmly grasp the main position of ideological and political theory course to carry out core values education;constantly strengthen the construction of we-media literacy of ideological and political educators;innovative use of we-media in ideological and political education discourse form.