数字出版时代传统编辑的挑战、困境与对策

The challenges,difficulties and countermeasures of traditional editors in the era of digital publishing

数字出版时代的到来改变了出版界的业内环境,传统编辑们面临着市场份额萎缩和信息技术人才"跨界"竟争的双重挑战。在寻求突破的过程中,他们又陷入信息技术储备不足、工作单位支持和保障不力的困境。在这种情况下,编辑们应充分认识数字出版的重要性和紧迫性,立足自身,加强技术学习,实现由内容生产到运营管理的转变。

The advent of the era of digital publishing has changed the industry environment of publishing industry.The traditional editors are facing the dual challenge of shrinking market share and competing for information technology talents.In the process of seeking breakthroughs,they are in a dilemma of insufficient information technology reserve,support and insecurity of work units.Under such circumstances,editors should fully understand the importance and urgency of digital publishing,and strengthen technological learning based on themselves,so as to achieve transformation from content production to operation management.