文旅小镇的魅力光影——新西塘越里水雾光影秀

Charming Light and Shadow of Culture and Tourism Town:Water Mist Light and Shadow Show in Yueli

新西塘越里位于古镇集聚的江南地区,不论白天还是夜晚,同质化现象严重、竞争激烈,仅靠传统的商业模式无法形成差异化的吸引力。随着夜色经济的兴起,投影、互动等照明技术的发展给不少文旅项目注入了新的活力,许多特色小镇引入灯光秀,通过绚丽的光影作品吸引游客,得到了广泛的好评。但传统的灯光秀大多主题单一,难以激发游客的求新体验。因此,在越里水雾光影秀的设计中,搭建同一表演平台下的多主题更迭模式,以形成持续的吸引力。

New Xitang Yueli is located in the south of the Yangtze River where ancient towns gather. No matter in the daytime or at night, the homogenization is serious and the competition is fierce. The traditional business mode alone cannot form the attraction of differentiation. With the rise of night economy, the development of lighting technology, such as projection and interaction, has injected new vitality into many cultural tourism projects. Many characteristic towns have introduced light shows, and attracted tourists through gorgeous light and shadow works, which has been widely praised. However, most of the traditional lighting shows have a single theme, which is difficult to stimulate tourists’ innovative experience. Therefore, in the design of Yueli water mist light and shadow show, we should explore and build a multi theme alternation mode under the same performance platform to form a sustained attraction.