商业模式衍生式创新:动因、方式与类型识别

Business model derivative innovation:Motivation,mode and type identification

越来越多的在位企业基于自身资源和能力以及外部机会进行商业模式创新,不断衍生出新的商业模式,实现颠覆性成长。基于此,本文在商业模式创新基础上提出商业模式衍生式创新的概念,以市场和技术作为商业模式创新的驱动因素,结合探索和利用的创新方式识别出4种商业模式衍生类型并探寻了具体的衍生机制。研究表明,不同的衍生类型在价值主张、价值创造与价值获取方面表现有所不同,衍生后的商业模式之间在空间、时序以及创新程度方面表现出差异化的关系属性。对商业模式衍生式创新具体衍生机制、类型的识别以及不同关系的探讨,呼应了商业模式创新以及商业模式组合等相关理论,将为企业进行商业模式创新的实践以及对不同商业模式的投资和治理提供有价值的洞见和指引。

More and more incumbents are innovating their business models based on their own resources and capabilities as well as external opportunities,constantly generating new business models and achieving disruptive growth.Based on this,the concept of business model derivative innovation is proposed on the basis of business model innovation.Taking the market and technology as the driving factors of business model innovation,combined with the innovative methods of exploration and exploitation,four types of business model derivative types and specific derivative mechanisms are identified.The research shows that different derivative types have different performances in value proposition,value creation and value acquisition,and the derived business models show different relationship attributes in space,time sequence and degree of innovation.The discuss of the specific derivation mechanism,identification of types and different relationships of business model derivative innovation will echo the relevant theories of business model innovation and business model portfolio,meanwhile,will provide valuable insights and guidance for the enterprises to carry out business model innovation and the investment and governance of different business models.