“双碳”科普图书出版的现状与创新发展思考——基于媒介可供性视角的观察

The Current State and Innovative Evolution of“Dual Carbon”Popular Science Book Publishing:Insights from the Media Affordance Perspective

如何快速促进“双碳”知识的有效科普,是“双碳”战略背景下出版行业面临的一个重要任务。文章借鉴媒介可供性理论,对当前“双碳”科普图书的出版现状进行分析,发现“双碳”科普图书出版存在生产可供性发挥失效、社交可供性挖掘过浅和移动可供性激活不足等问题。据此提出出版业要从革新互联网思维、融合思维、用户思维和产品思维,善用科技创新内容,打造内容的跨平台传播等方面进行创新发展。

Rapidly advancing the effective dissemination of“Dual Carbon”(Carbon Peaking and Carbon Neutrality)knowledge is a pivotal challenge for the publishing sector in the backdrop of the“Dual Carbon”strategy.Drawing upon the Media Affordance Theory,this article delves into the present landscape of“Dual Carbon”popular science book publishing.It uncovers issues in the publishing sector,such as the ineffectiveness of production affordance,superficial exploration of social affordance,and inadequate activation of mobile affordance in the realm of“Dual Carbon”popular science books.Stemming from these findings,the article suggests that the publishing industry should embrace innovative trajectories,encompassing the rejuvenation of internet-centric thought,amalgamation of diverse thought processes,user-centric strategies,and product-oriented approaches.Furthermore,it emphasizes the importance of harnessing technological advancements for content innovation and fostering cross-platform content dissemination.