科普短视频创作的术与道——以“无穷小亮的科普日常”账号为例

Techniques and Tao of Popular Science Short Video Creation:Taking the“Zhang Chenliang’s Popular Science Daily”Account as an Example

新媒体时代,短视频成为我国网民喜闻乐见的视频形式之一。作为短视频的重要分支,科普短视频在科学普及过程中举足轻重,消弭了知识传播的时空壁垒。本文以“无穷小亮的科普日常”账号为研究对象,运用内容分析法,揭示生命科学类科普短视频创作的“术”与“道”。“术”主要包含科普主题、发布时间、标题类型、广告夹带情况、语言风格、紧跟热点情况;“道”指的是科学精神、使命担当、内涵修养和育人情怀。文章通过提炼优秀的科普短视频所具有的关键要素,以期为科普短视频的内容生产者提供借鉴意义。

In the era of new media,short videos has grown into one of the popular video forms among Chinese netizens.Popular science short videos,as an important branch of short videos,play a pivotal role in the popularization of science,eliminating the barriers of time and space in knowledge dissemination.Taking“Zhang Chenliang’s popular science daily”account as the research subject and utilizing content analysis,this study reveals the techniques and Tao of creating popular science short videos in the field of life sciences.The techniques mainly include the popular science themes,release time,types of titles,presence of advertisements,language style,and keeping up with current trends.The Tao refers to scientific spirit,mission commitment,cultural cultivation,and educational sentiment.By extracting the key elements possessed by excellent popular science short videos,this study aims to provide valuable insights for content producers in the field of popular science short videos.