高校微信公众号的育人功能探析——以驻马店幼专微信公众号为例

Analysis on the Educational Function of WeChat Official Account in Colleges and Universities——Take the We Chat official account of Zhumadian Preschool Education College as an example

微信公众号是高校开展大学生网络思想政治教育工作的重要途径之一。文章首先介绍了高校微信公众号的作用和意义,而后以“驻马店幼专官方微信公众号”为例,对其推送内容进行梳理分析,阐释其发挥的思想引领功能、文化传播功能、教育服务功能,并结合驻马店幼专微信公众号的育人现状,提出微信公众号应加强内容的创新性和针对性,注重宣传形式的生动化和多样化,以提升育人成效。

We Chat official account is one of the important ways for colleges and universities to carry out online ideological and political education for college students.The article first introduces the role and significance of the university's We Chat official account,and then takes the"official WeChat official account of Zhumadian Preschool Education College"as an example to sort out and analyze its push content,explain its ideological guidance function,cultural communication function,and educational service function,and put forward that the WeChat official account should strengthen the innovation and pertinence of its content in combination with the educational status of the We Chat official account of Zhumadian Preschool Education College,pay attention to the vividness and diversity of publicity forms to enhance the effectiveness of education.