新时代“市场营销”课程教学设计探索

Studies on Course Design of"Marketing"in the New Era

在新时代探索“市场营销”课程的教学设计,以适应高等教育改革的需要具有重要意义。文章通过分析“市场营销”课程的特点,包括课程的学科特征、学情特征以及课程管理情况,从教学理念、模式、手段、策略等方面探讨了“市场营销”课程的教学设计,满足了新时代课程建设的内在要求,为学生和教师提供了良好的教学体验。

In the new era,exploring the teaching design of"marketing"courses to meet the needs of higher education reform is of great significance.The article analyzes the characteristics of the"Marketing"course,including its subject characteristics,learning situation characteristics,and course management situation.It explores the teaching design of the"Marketing"course from the perspectives of teaching philosophy,mode,means,strategies,etc.It meets the internal requirements of curriculum construction in the new era and provides students and teachers with a good teaching experience.