职业院校市场营销专业教学实践与学术认知实效性研究

Research on Teaching Practice and Academic Cognition Effectiveness of Marketing Major in Vocational Colleges

为了提升职业院校市场营销教学的实效性,需要打造课程内外联动机制,为学生提供更为全面、优质的理论和实践学习机会,以学生为主体,推动职业院校市场营销教学健康良性发展。文章论述了职业院校市场营销教学中专业实践与学术认知的关系,构建职业院校市场营销实践课程体系的持续性、实用性、科学性原则,分析了专业实践与学术认知一体化市场营销专业教学模式的价值。结合市场需求以及专业发展需要构建实践体系,制订以生为本的教学实践体系,最后从课程体系、教学资源、教师团队三方面阐述了职业院校市场营销专业教学的实效性研究。

In order to improve the effectiveness of marketing teaching in vocational colleges,it is necessary to create an internal and external linkage mechanism,provide students with more comprehensive and high-quality theoretical and practical learning opportunities,and promote the healthy and sound development of marketing teaching in vocational colleges with students as the main body.This paper discusses the relationship between professional practice and academic cognition in marketing teaching in vocational colleges,the principles of continuity,practicality and scientificalness in constructing the marketing practice curriculum system in vocational colleges,and analyzes the value of the marketing professional teaching mode of integrating professional practice and academic cognition.Combined with the market demand and professional development needs,we should build a practice system,formulate a student based teaching practice system,and finally,from three aspects of curriculum system,teaching resources,and teacher team,this paper expounds the effectiveness research of marketing professional teaching in vocational colleges.