新时代背景下高职“市场营销”课程改革思考

Reflections on the Reform of the "Marketing" Curriculum in Higher Vocational Colleges under the Background of the New Era

营销是产业和消费市场的桥梁,随着互联网、区块链等技术的应用,新产业和新业态不断涌现,面对快速变化的时代,传统的“市场营销”课程教学已经不能适应现代市场对人才的需求,文章分析了新时代对“市场营销”课程的要求,梳理了非商贸类高职专业“市场营销”课程的现状,并提出改革思考,为提高非商贸类高职学生市场营销能力提供思路和参考。

Marketing is the bridge between industry and consumer market.With the application of Internet,blockchain and other technologies,new industries and new formats are emerging.In the face of the rapidly changing era,the traditional"marketing"course teaching can no longer meet the needs of the modern market for talents.This paper analyzes the requirements of the new era for the"marketing"course,combs the current situation of the"marketing"course of non business vocational colleges,and proposes reform thinking,to provide ideas and reference for improving the marketing ability of non business vocational students.