基于跨文化交际视角的旅游英语教材建设

Research on the Development of English Textbooks for Tourism Based on Intercultural Communication

跨文化交际是外语教学的主要内容之一,旅游的跨文化特点决定了国际化旅游人才必须具备较强的跨文化交际能力。旅游英语教材为旅游人才培养目标的实现提供了重要支撑。我国旅游英语教材建设经历了不同发展阶段,出版了种类繁多的大量教材,但由于对跨文化交际能力培养的忽视,现有旅游英语教材未能满足社会对旅游人才的需求。鉴于此,我国旅游英语教材建设应基于旅游人才培养目标定位,重视跨文化教育;教材内容应满足跨文化交际能力培养的需求;教材内容呈现形式应有利于跨文化交际能力的提升。

Intercultural communication(ICC)is one of the main contents of foreign language teaching.Tourism is connected with intercultural communication by nature.The intercultural characteristics of tourism have predetermined an essential prerequisite to being tourism professionals:strong intercultural communication competence.Tourism English textbooks provide important support for the realization of the goal of tourism professional training.Development of tourism English textbooks in China has experienced different stages with a large number of textbooks being published.However,due to the neglect of cultivating intercultural communication competence,the existing tourism English textbooks cannot meet the social demand for tourism professionals.In view of this,the development of tourism English textbooks in China should be based on the goal of tourism profession training and pay much attention to intercultural education;teaching materials should meet the needs of cultivating intercultural communication competence and the presentation of textbook contents should be conducive to the improvement of intercultural communication competence.