全媒体时代高校文化宣传教育建设研究

The Construction of Campus Culture Publicity and Education in the Era of the Whole Media

随着全媒体时代的到来,高校文化宣传教育建设工作面临着新的机遇和挑战,如何利用多样化的全媒体资源加强文化宣传教育的影响力和影响范围,是当前高校文化建设的重要课题。文章从特色校园文化活动举办、多元校园媒体文化宣传、多方式混合授课课程革新3个方面阐述了基于全媒体的高校文化建设方法,特色校园文化活动能够激发学生参与文化建设的主观能动性,有效促进学生投身校园文化建设;校园媒体是大学生与校园文化建设的直接媒介,校园媒体的质量能够衡量校园文化宣传教育建设的水平;课程革新则是对传统授课方法的改革,能够减少校园文化宣传教育建设的投入成本,同时保证学生获取文化知识的质量,对高校文化宣传教育建设具有重要意义。

With the advent of the all media era,the construction of cultural publicity and education in colleges and universities is facing new opportunities and challenges.How to use diversified all media resources to strengthen the influence and scope of cultural publicity and education is an important topic in the current cultural construction of colleges and universities.This paper expounds the methods of university cultural construction based on all media from three aspects:the holding of characteristic campus cultural activities,the cultural publicity of multi campus media and the innovation of multi-mode mixed teaching courses.Characteristic campus cultural activities can stimulate students’subjective initiative to participate in cultural construction and effectively promote students to participate in campus cultural construction;Campus media is the direct media between college students and campus culture construction.The quality of campus media can measure the level of campus culture publicity and education construction;Curriculum reform is the reform of traditional teaching methods,which can reduce the investment cost of campus cultural publicity and education,and ensure the quality of students’access to cultural knowledge,which is of great significance to the construction of cultural publicity and education in colleges and universities.