XH民办院校品牌营销战略研究

Research on Brand Marketing Strategy of XH Private Colleges

民办院校竞争日益激烈,网络媒体逐渐发展成熟,学生家长也趋于年轻化。在这样一个时代背景下,如何了解当下家长和学生的需求,学院领导层需要对教育主体多元化进行探索,准确定位学校办学理念、各专业特色,重视品牌营销。要实现有效宣传,需要结合民办院校的品牌定位,从而打造与众不同的核心特色,不断加强自身竞争力,找到适合自己的发展战略和措施,才能从众多的民办院校中脱颖而出。

The competition of private colleges is becoming increasingly fierce,the network media is gradually developing and mature,and the parents of students tend to be younger.In such an era,how to understand the current needs of parents and students,the leadership of the college needs to explore the diversification of educational subjects,accurately locate the school running philosophy and professional characteristics,and pay attention to brand marketing.To achieve effective publicity,we need to combine the brand positioning of private colleges and universities,so as to create distinctive core characteristics,constantly strengthen their competitiveness,and find suitable development strategies and measures,so as to stand out from many private colleges and universities.