新媒体视域下高校学生党建工作途径初探——以浙江外国语学院为例

On the Ways of College Students’Party Construction from the Perspective of New Media——Take Zhejiang International Studies University as an example

在新媒体技术的冲击下,高校学生党建工作面临了史无前例的挑战和机遇。党建工作存在推进形式、宣传方式、机制建设等亟待解决的问题。同时也拥有资源、技术和人才优势的加持。基于此现状,本文结合浙江外国语学院开展的系列特色品牌活动探讨党建工作的新形势、新途径和新方法,以期推动学生党建工作新发展。

Under the impact of new media technology,the party construction of college students is facing unprecedented challenges and opportunities.There are some urgent problems to be solved in the work of Party construction,such as promotion form,publicity mode,mechanism construction and so on.At the same time,it also has the advantages of resources,technology and talents.Based on this situation,combined with a series of characteristic brand activities carried out by Zhejiang International Studies University,this paper discusses the new situation,new ways and new methods of Party construction,in order to promote the new development of students’Party construction.