摘要
作为我国高等教育变革发展下诞生的新事物,应用型高校历经数十年的创建,其办学效益已初步显现。但随着教育资源的不断整合,处在竞争期的应用型高校只有通过梳理凝练办学优势、归纳总结办学经验,扬长避短,着眼于发挥品牌构建过程中的"聚变效应""裂变效应"和"协同效应",不懈打造自身品牌,不断提升知名度和美誉度,方可在竞争日益激烈的教育市场化环境中立于不败之地。
As a new thing born under the reform and development of China’s higher education,applied universities have been established for decades,and their school running benefits have initially appeared.However,with the continuous integration of educational resources,application-oriented colleges and universities in the competitive period can only build their own brands and continuously improve their popularity and reputation by combing and refining their school running advantages,summarizing their school running experience,developing their strengths and avoiding their weaknesses,focusing on giving full play to the"fusion effect","fission effect"and"synergy effect"in the process of brand building,In order to remain invincible in the increasingly competitive educational market environment.
作者
杨帅
YANG Shuai(Wenzheng College of Soochow University,Suzhou,Jiangsu 215104)
出处
《科教导刊》
2021年第23期7-9,共3页
The Guide Of Science & Education
基金
江苏省高校哲学社会科学研究基金项目“范仲淹新儒学教育观与高校传统文化协同创新机制研究”(2018SJA2246)的阶段性成果
苏州市苏州大学文正学院2020年教育管理改革研究课题“新时代应用型高校党课和思想政治课的分野与融合研究——基于意识形态工作视角”(20WZJG0035)的阶段性成果
关键词
市场战略
应用型高校
品牌构建
效应
market strategy
applied colleges and universities
brand construction
effect