市场战略背景下应用型高校品牌构建中的三重效应

Triple Effect in Brand Construction of Applied Universities under the Background of Market Strategy

作为我国高等教育变革发展下诞生的新事物,应用型高校历经数十年的创建,其办学效益已初步显现。但随着教育资源的不断整合,处在竞争期的应用型高校只有通过梳理凝练办学优势、归纳总结办学经验,扬长避短,着眼于发挥品牌构建过程中的"聚变效应""裂变效应"和"协同效应",不懈打造自身品牌,不断提升知名度和美誉度,方可在竞争日益激烈的教育市场化环境中立于不败之地。

As a new thing born under the reform and development of China’s higher education,applied universities have been established for decades,and their school running benefits have initially appeared.However,with the continuous integration of educational resources,application-oriented colleges and universities in the competitive period can only build their own brands and continuously improve their popularity and reputation by combing and refining their school running advantages,summarizing their school running experience,developing their strengths and avoiding their weaknesses,focusing on giving full play to the"fusion effect","fission effect"and"synergy effect"in the process of brand building,In order to remain invincible in the increasingly competitive educational market environment.